Professional training

Name: MARKETING SENSORIEL: L’EXPÉRIENCE DU PARFUM
Start: 2024-04-23 02:00:00 CEST
End: 0024-04-26 00:00:00
Location: EFAP Toulouse - École de Communication

MARKETING SENSORIEL: L’EXPÉRIENCE DU PARFUM

Tuesday, April 23 2024, 00:00 - 00:00

EFAP Toulouse - École de Communication

Since 2018, we have been invited to EFAP (www.efap.com), a leading communications school since 1961, formerly the French School of Press Attachés, belonging to the Denis-Huisman group (EDH, created in 1991).

We work with students of the MBA Communication Fashion Industry and MBA LCS

This time it will be with the site and the Toulouse students that we will make our next intervention: “SENSORY MARKETING: THE PERFUME EXPERIENCE”

The Sensory Marketing course aims to familiarize students with the importance and applications of sensory stimuli in the field of marketing.

By exploring the effects of the five senses on consumer behavior, students will learn to design memorable experiences through point-of-sale design, packaging, advertising communications and marketing campaigns.

The aim is to provide them with the knowledge and skills needed to create unique sensory experiences that reinforce brand identity and drive customer engagement and loyalty.

The emphasis will be on the olfactory part and that of perfume.